Sasol demonstrates its love for local brands
In a three-day pop-up market, Sasol recently collaborated with the Small Enterprise Development Agency (SEDA) where over 20 Kwazulu-Natal local entrepreneurs from various sectors came out to showcase their businesses.
The pop-up market took place on 3-5 March at the Boardwalk Inkwazi Mall under the theme: ‘Show Your Love for Local Brands’.
Sectors that participated in this pop-up market ranged from information and communications technology (ICT) services, manufacturing, agriculture, agro-processing, textile, clothing, health, wellness, as well as arts and crafts.
As a responsible citizen, and a firm believer in providing enabling solutions for small businesses to thrive, Sasol has developed its own programmes that nurture the growth of small enterprises. This is because small businesses are vital components to driving economic inclusion and stimulating job creation.
Teaming up with SEDA to develop small enterprises aligns with Sasol’s Enterprise and Supplier Development programme whose mandate is to identify, develop and sustain a pipeline of future-fit small and medium enterprises by enabling them to scale up into sustainable businesses.
The aim of the programme is to ensure the transformation of Sasol’s supply chain and apply responsible sourcing and procurement principles.
The SEDA pop-up market approach proves that thriving and sustainable Small and Medium Enterprises (SMMEs) can be created through collaboration between the public and the private sector. SMMEs were severely impacted by the effects of the global Covid-19 pandemic which devastated the local economy and reduced spend by corporates and consumers.
Sasol and SEDA, together with the Department of Small Business Development agencies, the Small Enterprise Development Agency (SEDA) and the Small Enterprise Finance Agency (SEFA) will host similar pop-up markets in various areas throughout the year.
Previous pop-up markets have been held in Sasolburg (Free State), Springbok (Northern Cape) and Mahikeng in the North West province.
Click here to read more about Team Sasol’s initiatives for supporting small businesses.
